Gianel Shoes was born in 2010 in Supersano, Puglia, where some local entrepreneurs, moved by their passion, decided to combine their skills in the footwear sector. The Salento artisan tradition constitutes the background of the company, initially aimed at work, sports and technical footwear for men, women and children. Collaborations with important brands such as Diadora, Fizik e Geox lead to vertical growth in the production of workwear and sports models, with a workforce of thirty collaborators.

In 2015, a commercial agreement with a well-known luxury brand opens up new opportunities for Gianel Shoes. It begins to produce high-end sneakers, which allow it to progressively increase production capacity to the point of expanding into a second site, in Casarano. The subsequent entry into the SLCP program (Social & Labor Convergence Program) takes the company into an international dimension, allowing it to collaborate with brands operating in the luxury sneaker sector and to obtain the necessary certifications for the launch of exclusive lines, totally produced “Made in Italy".

Gianel Shoes' commitment to quality and corporate compliance follows the increase in productivity, lead to the achievement, in 2017, of the UNI EN ISO 9001:2015 certification for its production system, and this was confirmed year after year. A development that leads the company to adopt its code of ethics, a whistle-blowing procedure, also making use of the skills of the supervisory body for the drafting and implementation of the organisational, management and control model, according to regulation 231. This allowed Gianel Shoes to obtain a legality rating with a score of ★★+.

The development and exponential growth of production have been accompanied by the constant search for materials and procedures useful for obtaining a product that qualitatively and technically complies with the high standards required by the market. To date, the company is aware of the human capital available, thanks to the support of around 500 collaborators and a daily production capacity of 3500 pairs.

For Gianel Shoes, the satisfaction of the customer’s needs, of internal and external collaborators, as well as a suitable economic-financial return represent its past, present, and future vision. This philosophy is reflected in the willingness to face new challenges and new collaborations, using the experience acquired in respect of its long-time customers with a clear aim: to continue in the creation of high-quality products, capable of stabilizing and increasing its position as prominence in the sector